Customer rings
Your assistant picks up on the first ring with your business name and a warm greeting tuned to your trade.
Advertising 4 Trades
Affordable | Effective | Trustworthy Advertising Solutions
AI voice assistant
Never miss another enquiry, even at 3am.
Your own branded AI voice assistant answers customer calls 24/7, qualifies them, generates ballpark quotes during the conversation, and books site visits straight into your calendar.
- Answers 24/7 — no missed calls
- Trade-specific knowledge
- Books site visits live
- Captures leads automatically
Talk to your garden assistant
Coral can build your quote while you chat. Your voice is processed by us for the duration of the call and isn't stored on this site.
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Microphone active — speak naturally
AI assistant — processed by us in real time
Try different trades
Pick a persona, hear it in action
Every trade gets its own assistant — different name, voice and knowledge base. Click a persona below to swap the demo above.
How it works
Four steps from ring to booked job
The flow is the same whether the call comes in at 9am or midnight — your assistant handles it the same way every time.
Qualifies the lead
Asks the right questions for your trade — job type, size, urgency, budget, postcode — naturally, in conversation.
Quotes & books
Calculates a ballpark using your pricing rules, then offers a site-visit slot from your live calendar.
You get the brief
Within seconds you receive a full transcript, quote and booking — and the lead drops into your CRM ready to follow up.
What it can do
Everything you'd want a great receptionist to do
Trade-specific knowledge, custom scripts, real-time pricing — built into every call.
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24/7 call answering
Never misses a ring. Evenings, weekends, bank holidays — your assistant is always on shift.
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Live quote generation
Calculates ballpark quotes during the call using the same pricing rules as your web AI quoting tool.
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Calendar booking
Books site visits straight into your Google, Outlook or Calendly calendar — checks availability live.
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Lead qualification
Filters tyre-kickers automatically. Customers under budget or out of your area get politely declined.
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Full transcripts
Every call is transcribed and summarised, then dropped into your dashboard as a lead with the right status.
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Smart routing
Urgent jobs (boiler down, leak, lockout) transfer straight to your mobile. Routine ones go to the CRM.
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Natural conversation
Handles interruptions, accents, slang and follow-up questions. Sounds like a real person, not a menu.
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Handoff to humans
If a customer asks to speak to "a real person", the call transfers seamlessly with full context already captured.
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Performance insights
See call volume, qualification rate, peak hours and most-asked questions in your dashboard.
Sample call
A real (anonymised) conversation, start to finish.
This is a customer enquiry that came in at 22:14 on a Thursday — handled entirely by the assistant. The full job was booked before the call ended.
Out of office hours, this would normally have gone to voicemail. Most of those calls don't ring back.
✓
Outcome: £4,800 patio job booked
Site visit confirmed for the next morning · 4-minute call
Thursday · 22:14 · 4-minute call
CustomerHi, I'm looking to get a quote for a new patio in my back garden.
CoralOf course — happy to help. Roughly what size patio were you thinking?
CustomerAbout four metres by five metres I'd say.
CoralGreat, that's 20 square metres. Any preference on material — porcelain, Indian sandstone or block paving?
CustomerProbably sandstone. Whatever lasts longest really.
CoralSandstone's a solid choice — it'll last 20+ years. Based on the size and material you're looking at roughly £4,500 to £5,200 fully installed. Would you like to book a free site visit to confirm the exact price?
CustomerYeah that sounds reasonable. When can someone come round?
CoralI've got tomorrow morning between 9 and 10, or Saturday at 11am. Which works better?
CustomerTomorrow morning if that's possible.
CoralBooked. You'll get a confirmation text in the next minute with the address verification. Anything else I can help with?
Side by side
The cost of a missed call vs an AI that never sleeps
Seven everyday scenarios — same trade business, same enquiry — with and without a voice assistant on the line.
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Without voice assistant
Voicemail, missed calls, slow follow-ups
✓
With A4T voice
Always on, always qualifying
9pm enquiry
Goes to voicemail
60% of voicemail-only enquiries never ring back — they tried the next plumber on Google instead.
9pm enquiry
Answered on the first ring
Qualified, quoted and a site visit booked in 4 minutes. You get the brief on your phone before bed.
You're up a ladder
Customer rings competitor
By the time you check messages at 6pm, they've booked someone else who answered.
You're up a ladder
AI handles it hands-free
Greeting + qualification + booking happen while you finish the job. Transcript on your phone after.
Tyre-kicker call
30 minutes wasted
Customer with £500 budget for a £5,000 job. You drive across town to find out.
Tyre-kicker call
Politely declined in 60 seconds
Budget mismatch flagged automatically. Suggests cheaper alternatives. No wasted trip.
Quote during the call
"I'll need to come round first"
Customer goes cold while waiting. Half don't reply to your follow-up email two days later.
Quote during the call
Live ballpark in 60 seconds
Uses your own pricing rules. Sets realistic expectations before you even leave the depot.
Booking a visit
2-day phone tag
Voicemail → callback → "I'll check my diary" → another callback. Customers lose patience.
Booking a visit
Calendar checked live
Sees your real availability, offers two slots, books one — straight into your calendar.
Lead handoff
Scribbled on a notepad
Half the details lost. Wrong postcode. Customer rings back next week asking why you didn't show.
Lead handoff
Full transcript in your CRM
Every detail captured. Quote, site notes, customer preferences — auto-tagged and searchable.
Bank holiday weekend
Phone off, all enquiries lost
Three days of missed work. Competitors gobble up the leads while you're with family.
Bank holiday weekend
AI works the whole weekend
Tuesday morning your inbox has 8 qualified leads, 3 booked visits and zero stress.
Bottom line: about 27% more booked jobs from the same inbound traffic
Average across A4T partners with the voice assistant active for 60+ days.
The numbers
What our partners actually see
Across the trades using A4T voice assistants for 60+ days.
+27%More booked jobs from inbound calls
4 hrsSaved per week on phone admin
100%After-hours calls captured
92%Customers happy speaking to AI
Privacy & tech
Voice processed in real time. Never stored.
We take voice data seriously. Every call is processed transiently and only the final transcript and structured lead data is retained — never the raw audio.
- Real-time only — audio is processed during the call and discarded immediately after.
- UK-hosted — all processing happens in UK data centres. No data crosses borders.
- GDPR-compliant — explicit consent captured at the start of every call.
- End-to-end encrypted — call audio is encrypted in transit and at every processing step.
- You own the data — transcripts and leads are yours, exportable any time.
- ICO-registered — A4T is a registered UK data controller.
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UK-only · GDPR-ready
Voice FAQ
Common questions
The things trades ask most before going live with a voice assistant.
Yes — we always disclose at the start of the call ("you're speaking with our AI assistant"). Studies show transparency increases trust. And if they ask for a real person, the call transfers to your mobile with the conversation context already captured.
Calls automatically failover to your standard voicemail. As soon as the system's back up (typically minutes), missed calls are flagged in your dashboard with a "call back" task.
Yes — every script is customised during onboarding. You choose the assistant name, opener line, the questions it asks, what to do with urgent jobs (transfer vs book), and when to refuse work (out of area, too small, wrong trade).
Trained primarily on UK English including regional accents (Yorkshire, Geordie, Scouse, West Country, Glasgow). For trade-specific slang ("scim" for plastering, "rad" for radiator, etc.) we tune the vocabulary during your setup call.
Included as standard in the Full System and Premium plans — no per-minute call charges, no separate fee. Quote & Design plan customers can add the voice assistant as a £79/month upgrade.
You can set "office hours" so the assistant only picks up outside them — e.g. 6pm–8am Monday-Friday and all weekend. During office hours your normal phone rings as usual.
Hear it for yourself
Want to actually speak to one?
Book a free 30-minute demo and we'll set up a sandbox assistant for your trade — you can ring it from your mobile and put it through its paces.