01Introduction & acceptance
These terms and conditions ("Terms") govern your use of Advertising 4 Trades' services. By signing up, paying for a subscription, or using any part of our website or platform, you agree to these Terms.
If you don't agree, don't use our services. If you're agreeing on behalf of a company, you represent that you have authority to bind that company to these Terms.
The short versionYou sign up, we deliver the platform, you pay monthly, either of us can end the agreement with 30 days notice, and we'll always be fair if things go wrong.
02About us
The party providing the services under these Terms is:
- Trading name
- Advertising 4 Trades
- Registered address
- Hull, East Yorkshire, United Kingdom
- Contact
- info@advertising4trades.co.uk · 07536 111112
- Company number
- VAT number
03Definitions
- "Services"
- Any advertising platforms, AI quoting tools, AI visualisation, voice assistants, CRM access or other software/products we provide.
- "Customer", "you", "your"
- The individual or business that has agreed to these Terms.
- "A4T", "we", "us", "our"
- Advertising 4 Trades.
- "Subscription"
- A recurring monthly plan that gives you access to the Services.
- "Setup fee"
- The one-off fee charged at the start to design and build your platform.
- "Customer content"
- Any data, branding, photos, copy, customer lead info or other materials you upload to or generate on our platform.
- "Platform"
- The white-labelled website / system we build and host for you.
04Our services
We provide trade-specific advertising platforms, AI-powered quotation tools, AI design visualisation, voice assistants, and CRM/dashboard tools to UK trade businesses. The specific Services included depend on the plan you've subscribed to (Quote & Design, Full System, or Premium Package).
A full list of features for each plan is on our pricing page and forms part of these Terms.
05Your account
To access the Services you need an account. You must:
- Provide accurate and complete information when registering
- Keep your login credentials confidential and not share them outside your business
- Notify us immediately if you suspect unauthorised access
- Be at least 18 years old and authorised to bind your business to these Terms
You are responsible for all activity that happens under your account.
06Fees, payment & renewal
Subscription fees
Monthly fees are charged in advance on the same day each month (or the next working day if it falls on a weekend/bank holiday). All fees are in GBP and exclude VAT unless stated otherwise.
Setup fees
The one-off setup fee is charged upfront before we begin work. Once work has commenced, the setup fee is non-refundable because we've already incurred design and build costs.
Payment methods
We accept Direct Debit (via GoCardless), card payments (via Stripe), and BACS bank transfer for invoiced customers (subject to credit check).
Late payment
If a monthly payment fails, we'll retry up to 3 times. After 14 days of unpaid invoice, we may suspend access to the platform. After 30 days, we may terminate the subscription. We reserve the right to charge interest on overdue amounts at the statutory rate under the Late Payment of Commercial Debts (Interest) Act 1998.
Price changes
We may change subscription prices with at least 30 days notice. Existing customers will keep their current pricing for at least the next 90 days from notification.
07Setup & delivery
Setup timelines depend on plan:
- Quote & Design — 7 working days from kickoff call
- Full System — 10 working days from kickoff call
- Premium Package — 14 working days from kickoff call
Delivery is subject to you providing required information (branding, photos, pricing guidance, copy) within reasonable timeframes. Delays caused by lack of customer response may extend the timeline.
08Acceptable use
You agree not to use our Services to:
- Break any UK or applicable law
- Send spam, unsolicited marketing, or anything in breach of PECR or GDPR
- Upload content that infringes anyone else's intellectual property rights
- Upload malware, viruses, or any code designed to harm systems or users
- Misrepresent your business, qualifications, certifications or trade
- Resell or sub-license the Services without our written permission
- Attempt to reverse-engineer, copy or replicate the Services
- Interfere with the normal operation of the platform or other customers' use of it
Breach of these rules may result in suspension or termination of your account, with no refund.
09Intellectual property
Our IP
The Services, including all software, design patterns, AI models, brand assets and content (except your Customer content), are owned by A4T or our licensors and protected by UK and international IP law. We grant you a limited, non-exclusive, non-transferable licence to use the Services for the duration of your subscription, solely for your own business purposes.
Your platform
The Platform we build for you is delivered as a service — you have full rights to use it for your business while subscribed, but you do not own the underlying code, frameworks, or platform architecture. Custom branding, copy and assets you provide remain yours.
Feedback
If you give us feedback, suggestions or feature ideas, we can use them freely without obligation to you, but we won't reveal it's from you without permission.
10Your content & data
You retain ownership of all Customer content. By uploading it, you grant us a worldwide, royalty-free licence to host, store, display and process it solely for the purpose of providing the Services.
You warrant that:
- You own or have rights to upload all Customer content
- The content doesn't infringe any third party's rights
- The content complies with all applicable laws and our acceptable use policy
If we receive a takedown request or believe content breaches these Terms, we may remove it without liability — we'll notify you when we do.
11Service availability
We aim for 99.9% uptime measured monthly, excluding planned maintenance (which we'll give at least 48 hours notice for) and events outside our reasonable control.
Live service status is published on our support page. We're not liable for losses arising from temporary unavailability — but we'll do everything reasonable to keep things running and to restore service promptly when issues occur.
Service creditsIf uptime drops below 99% in a given month, you may request service credits equal to the proportional service interruption. Request within 30 days of the incident; credits are applied to the next month's invoice.
12Cancellation & termination
Cancellation by you
You can cancel any time by emailing support@advertising4trades.co.uk. We require 30 days notice. Access continues throughout the notice period, then your Platform is taken offline.
Termination by us
We may suspend or terminate your account immediately, without refund, if you:
- Materially breach these Terms (e.g. acceptable use violations)
- Fail to pay outstanding fees within 30 days
- Use the Services to break the law or harm others
- Become insolvent or enter administration
What happens to your data
On cancellation we'll keep your data for 90 days in case you want it back. You can request a full data export (CSV) at any point during this window. After 90 days, all your data is permanently deleted from our active systems.
13Refunds
As a B2B service, we don't offer standard refunds. Specifically:
- Setup fees are non-refundable once work has begun
- Monthly subscription fees are non-refundable for partial months
- Service credits may apply where SLA targets aren't met (see section 11)
Exceptions are at our discretion and considered case-by-case for genuine issues.
14Limitation of liability
Nothing in these Terms excludes or limits our liability for:
- Death or personal injury caused by our negligence
- Fraud or fraudulent misrepresentation
- Any other liability that cannot be excluded under UK law
Subject to the above, our total liability to you in any 12-month period is limited to the total fees you've paid us in that period.
We are not liable for:
- Loss of profits, revenue, or business opportunities
- Loss of data (we strongly recommend you keep your own backups)
- Indirect, consequential or special damages
- Outages or service failures caused by third parties (e.g. AI providers, payment processors, hosting providers) beyond our reasonable control
AI outputsThe AI quoting tool and visualisation engine generate suggestions based on your pricing rules and inputs. You are responsible for reviewing all quotes before sending to customers, and we make no warranty that AI-generated outputs are commercially accurate, profitable, or fit for any specific purpose.
15Indemnification
You agree to indemnify and hold us harmless from any third-party claims, damages, liabilities or costs (including reasonable legal fees) arising from:
- Your breach of these Terms
- Customer content you upload that infringes third-party rights
- Your unlawful use of the Services
- Disputes between you and your own customers
16Privacy
Your privacy is governed by our privacy policy, which is incorporated into these Terms by reference. By accepting these Terms, you also accept the privacy policy.
When processing personal data of your own customers via our platform, you are the data controller and we are the data processor. Our Data Processing Agreement (DPA) is available on request.
17Changes to these terms
We may update these Terms from time to time. Material changes will be notified to you by email or via a notice on the platform at least 30 days before they take effect.
If you continue to use the Services after the changes take effect, you're deemed to have accepted the updated Terms. If you don't agree, you can cancel under section 12.
18Governing law & disputes
These Terms are governed by the laws of England and Wales.
If we have a dispute, we'll always try to sort it out informally first — just email us and we'll get on a call. If that fails, the courts of England and Wales have exclusive jurisdiction, except that we may take action to recover unpaid fees or to protect our IP rights in any competent court.
19Miscellaneous
Entire agreement
These Terms, together with our privacy policy and cookie policy, are the entire agreement between you and us regarding the Services.
Severability
If any part of these Terms is found unenforceable, the rest remains in full force.
No waiver
If we don't enforce a particular term, it doesn't mean we've waived our right to do so later.
Assignment
You may not assign or transfer these Terms without our written consent. We may assign them in connection with a merger, acquisition or sale of our business.
Force majeure
Neither party is liable for failure to perform due to events beyond reasonable control (e.g. natural disasters, war, internet outages, government action).
No third-party rights
No-one other than you and us has any rights under these Terms (Contracts (Rights of Third Parties) Act 1999 does not apply).
