Frequently asked

Got questions?

Most things our prospects ask, all in one place. Use the search or browse by category — and if you can't find what you need, we're a phone call away.

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Pricing & billing 5 questions

We have three plans:

  • Quote & Design — £199/month + £249 setup (currently 50% off the £499 setup)
  • Full System — £299/month + £499 setup (most popular)
  • Premium Package — £499/month + £499 setup (full system + ongoing marketing)

See the full feature breakdown on the pricing page.

Helpful?

No long contracts. All plans are month-to-month and you can cancel any time with 30 days notice — no penalties, no questions asked.

We earn your business every month rather than locking you in.

Helpful?

No. Your monthly fee covers everything listed on the plan. The only additional cost is if you exceed your monthly AI visualisation credits (Quote & Design: 100/mo · Full System: 250/mo · Premium: unlimited) — extras are £0.10 per generation, and most businesses never hit the cap.

Helpful?

Setup is paid upfront via card. Monthly fees are taken by Direct Debit (GoCardless) or recurring card payment — your choice. We can also invoice with 14-day BACS terms for businesses that prefer it.

VAT-compliant invoices are downloaded from your dashboard each month.

Helpful?

Setup fees aren't refundable once the build has started (we've already incurred the cost). But you can cancel monthly subscription at any time with 30 days notice.

If you're unsure, take a free demo first — there's no obligation.

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Setup & onboarding 5 questions

Depends on your plan:

  • Quote & Design — 7 days
  • Full System — 10 days
  • Premium Package — 14 days

The clock starts at your kickoff call. You'll get progress updates every couple of days plus a review call before launch.

Helpful?

Less than you'd think. On the kickoff call we collect:

  • Your business name, trade and service area
  • Your branding (logo + colours) — we'll re-create if needed
  • 3–6 example projects with photos if you have them
  • Your pricing guidelines for the AI quoting rules

If you don't have everything, we'll fill in the gaps with our own copywriting and stock-style imagery until you do.

Helpful?

Yes. We keep your existing domain (or move it to us — your choice) and re-point it to your new A4T platform when it's ready. Your old site stays live until launch day, so there's zero downtime.

If you only want to add the AI quoting tool to your existing site (not a full rebuild), the Quote & Design plan is built for that — we embed it via a code snippet.

Helpful?

Yes — minor changes (logo swap, colour tweaks, new photos, text edits) are included in your monthly fee. Just email us with what you need.

Bigger changes (full redesign, new sections, custom integrations) are quoted as one-off projects.

Helpful?

Upgrade anytime — we just charge the difference in setup fees for the extra features. Downgrade with 30 days notice, no questions asked.

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Features & tools 6 questions

It's a structured form on your website that asks customers for project details (type, size, materials, location). Our AI then calculates a quote based on the pricing rules you've set with us during onboarding, and emails it to the customer along with a PDF.

Leads are also pushed to your dashboard so you can follow up. It works as a 24/7 sales filter — you only get involved once the customer's seen the price and still wants to chat.

Helpful?

Customers upload a photo of their property (or use a stock image). Our AI generates a realistic preview of what their finished project could look like — patio, driveway, fence, bathroom, etc. The render is emailed alongside the quote.

It closes ~40% more jobs because customers can see the outcome before committing.

Helpful?

It answers customer calls 24/7 in a natural-sounding voice, qualifies the lead (trade, budget, urgency), and either books them in directly or captures their details for you to call back. Especially valuable for after-hours and weekend enquiries that would otherwise go to voicemail.

You set the script during onboarding — what to say, what questions to ask, when to transfer to your mobile.

Helpful?

HubSpot is supported natively — connect it in one click from your dashboard. Pipedrive, Zoho and Salesforce are on the roadmap. For other tools, we offer Zapier integration so leads flow into any of 5,000+ apps.

If you don't have a CRM, the A4T dashboard works as one — every lead, quote and customer in a single place.

Helpful?

Everything we build is mobile-first. Over 70% of trade enquiries happen on phones, so we optimise the layout, AI quoting flow, voice assistant CTA and forms specifically for thumb-friendly mobile use.

Helpful?

On-page SEO is built into every platform — proper structure, fast load times, mobile optimisation, schema markup. We also help with Google Business Profile setup.

Active SEO outreach (link-building, content campaigns, paid ads) is part of the Premium Package only.

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Account & subscription 5 questions

Email support@advertising4trades.co.uk with the subject "Cancel subscription". We require 30 days notice — no penalties.

You'll keep access throughout the notice period and we'll archive your data for 90 days afterwards in case you change your mind.

Helpful?

Yes — you own your data. Export to CSV anytime from your dashboard, or request a full bulk export when cancelling.

Helpful?

Your full billing history lives in dashboard → Billing → Invoices. Every invoice is VAT-compliant and downloadable as PDF. Annual statements available on request.

Helpful?

Yes. Quote & Design includes 2 user seats, Full System includes 5, Premium is unlimited. Add more seats anytime at £15/seat/month.

Each user has their own login with role-based permissions (admin / sales / installer / view-only).

Helpful?

On the login screen, click "Forgot password" — you'll get a reset link by email within seconds. To enable two-factor auth, head to dashboard → Account → Security and scan the QR code with any authenticator app (Google, 1Password, Authy).

Helpful?
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Technical & security 5 questions

Everything's hosted in the UK on AWS London with daily backups and 99.98% uptime over the last 30 days. Hosting is included in every plan — no separate fee.

Helpful?

Yes. Every platform gets a free SSL certificate, HTTPS by default, daily security patches, automated DDoS protection and weekly malware scans. Customer data is encrypted at rest and in transit.

Helpful?

Yes. We're a UK ICO-registered data controller. All customer-data flows are documented in our DPA (available on request), explicit consent is captured on every form, and we never share data with third parties beyond what's needed to deliver the service.

Helpful?

Real-time service status is on the support page. Any incidents are posted within 5 minutes and followed up with a written incident report within 24 hours. Urgent tickets are triaged within 1 working hour.

Helpful?

Yes. We offer a REST API (read leads, post leads, fetch quotes) and webhooks for real-time events. API docs are available on request — the Full System and Premium plans include 50,000 API calls/month included.

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About A4T 4 questions

Advertising 4 Trades is a UK-based platform built specifically for trade businesses. We're headquartered in Hull, East Yorkshire and we work with trades right across the UK — fully remote onboarding means location is never a blocker.

Helpful?

We currently serve 24 trades including plumbers, electricians, roofers, builders, bathroom fitters, painter-decorators, landscapers, plasterers, locksmiths, tilers, fencing contractors, heating engineers and more.

Don't see your trade? Drop us a line — if there are at least three businesses in your niche we'll build pricing rules for it.

Helpful?

DIY builders (Wix, Squarespace) give you a blank canvas — but no AI quoting, no design previews, no voice assistant, no CRM, no trade-specific pricing logic. You're on your own.

Traditional agencies build similar features but charge £15,000–£20,000+ upfront and weeks of project time. We're £249 setup + £149/month with everything included.

See the side-by-side cost comparison on the pricing page.

Helpful?

50+ trade businesses use A4T daily with an average rating of 4.9 stars. Typical results:

  • 3x more monthly enquiries
  • 40% higher quote-to-job conversion
  • 14+ hours/week saved on quoting

See the full reviews page for verified testimonials from real partners.

Helpful?
No questions match your search.

Try different keywords, or contact us directly — we'll add it to the FAQ for next time.

Still curious?

Got a question we haven't covered?

Drop us a line. We're a small UK-based team and we genuinely enjoy hearing from new trades — no hard sell, no chatbots.