Terms & Conditions

This policy is not small print designed to protect us from you. It is a clear transmission of how we operate — with sovereignty, precision and integrity at every layer.

Who we are

Advertising 4 Trades trading as Advertising 4 Trades, acts as a data controller under UK GDPR.

We do not sell your data and we do not trade in your trust. We hold your personal information with care, clarity and with your sovereignty at the centre.

What this policy covers

This policy outlines what personal information we collect, why we collect it, how we protect it, and what rights you hold in relation to it. It applies when you:

Visit our website
Sign up for updates or join our email community
Purchase a product or invest in a service
Schedule a meeting or consultation with us
Request information or enter into any agreement with us

Personal information we collect

We collect only what we need to serve you well. Nothing more.

Your name and contact details — email address and telephone number
Date of birth, time of birth and place of birth — where provided for frequency and Human Design work
Your IP address — collected automatically when you visit the website
Cookie data — please refer to our Cookie Policy for full details
Address and payment details — when you purchase a product or service. Payment details are processed securely through Stripe and are never stored by us directly. Where invoices are issued, banking details may be retained by our banking partner Monzo and our accounting system Xero.

How we use your information

Respond to your enquiry and fulfil your request
Deliver the product or service you have invested in
Send updates, insights and transmissions you have requested
Understand what our community needs so we can serve it better
Meet our legal and accountancy obligations

We believe in sovereign choice and conscious communication. If you agree to receive updates from us, we will only send content that is in alignment with what you asked for. You are always in control. You can update or withdraw your consent at any time.

Our legal bases

When you submit an enquiry — legitimate interests (to respond to your request)
When you book an appointment — pre-contractual necessity
When you purchase a product or service — performance of a contract
When you provide a testimonial — legitimate interests
For accountancy and legal requirements — legal obligation
For marketing communications to clients and subscribers — consent (you can withdraw at any time)

We only share your personal information with trusted partners where it is necessary to fulfil our commitment to you. Every partner is carefully selected and held to the same standard of integrity we operate from. Where a product or service is delivered in joint venture with another business, we will always make clear who your data is shared with. You should refer to their privacy policy to understand how they process your information.

Our current trusted partners include:

Resend — email list management and updates
Stripe — secure payment processing
Html, CSS & Javascript — website hosting and ecommerce
Calendly — appointment scheduling
Google Drive / Dropbox — secure document transfer and storage
Notion — project and work management

We do not share your data outside of these services. Whilst we prioritise UK and EU–compliant providers, some services may process data in other jurisdictions. Where international transfers occur, we ensure appropriate safeguards so your information remains protected under recognised legal frameworks.

AI and your data

Your personal information is a frequency. It carries your energy, your blueprint, your story. Treat it accordingly.

Most people don’t realise how much can be sourced from even the most basic personal details — your name, your birthdate, your location. In the wrong hands or the wrong systems, this information becomes something far beyond what you consciously shared. We want you to be aware of this — not from fear, but from sovereignty.

My Business Genie integrates AI‑driven tools to enhance compliance, business strategy and operational efficiency. However, no personal information is ever uploaded into AI systems by us. Any AI‑generated insights related to compliance, risk or strategic guidance are reviewed, validated and interpreted by experienced professionals before being provided to you.

Before sharing personal information with any system, platform or provider, ask yourself: Do I know where this goes? Do I know what it becomes?

How we protect your information

Your personal information is stored using standard encryption and information‑security protocols appropriate for our business. It is accessible only to those authorised to access it and only within our approved locations. Where your information is transmitted to trusted partners, appropriate security measures are in place to ensure it is not intercepted. For details of a partner’s security, please refer to their individual privacy policy.

Where your information is held

All personal information submitted via our website or opt‑in forms is received by members of Advertising 4 Trades. All data is retained in the UK. Where occasional operational requirements mean data is transferred outside the UK, the same degree of protection applies as if it were stored and used within the UK, regulated in line with UK law.

How long we hold your information

Your personal information will be retained for as long as necessary in line with the legal reasons for using this information. As a general guide, client data is retained for six years in line with HMRC requirements. Data held for marketing purposes is reviewed annually. When your information is no longer required it will be securely deleted from our records and from any third parties. Further information about retention periods is available upon request.

Your rights — sovereign ownership of your data

You hold sovereign ownership over your personal information. These are your rights and we honour every one of them:

Right to be informed — to know what information we hold about you
Right of access — to request a copy of the information we hold (we will respond within one month and verify your identity)
Right to rectification — to have incorrect or incomplete information corrected
Right to erasure — to request deletion of your personal information in specific circumstances
Right to restrict processing — to limit how we use your information in certain situations
Right to data portability — to obtain and reuse your personal data for your own purposes across different services
Right to object — to object to certain processing, including direct marketing
Right to withdraw consent — where we rely on consent, you may withdraw it at any time

Contact details

For privacy requests or further information, contact: info@advertising4trades.co.uk

Right to lodge a complaint

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at any time. You do not need to come to us first, though we welcome the opportunity to resolve concerns directly.

ico.org.uk/make-a-complaint | 0303 123 1113

Cookies

For information about the cookies we use, please see our Cookie Policy.

Changes to this notice

We may update this Privacy Policy from time to time. We will post any changes on this page and, where appropriate, notify you by email.

Last reviewed: April 2026